The Association is governed by a Board of Directors who are volunteers and elected bi-annually from among the members of the BC Lodging and Campgrounds Association. The BC Lodging and Campgrounds Association supports its members by: providing consumer marketing and promotions primarily through online and print channels; negotiating group purchasing discounts with industry suppliers; co-operating with other industry associations to address regulatory concerns imposed by all levels of government; encouraging service excellence in hospitality; commissioning primary market research; and promoting good business practices through education and industry standards.